You May Lose the Ranking after Google’s Mobile Update

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Somewhere in mobile search results in Google, you may have noticed label “Mobile Friendly” and Google is taking this seriously and planned to release Mobile friendliness update to serve best and accurate results and user will get results of websites which will fit to their devices screen.

So, will you lose the ranking of optimized keywords? May be “Yes” or “No”.

you may lose the ranking

Here with this topic, I would like to cover some important points that will helpful to understand and to prevent from losing ranking.

What is a Google Mobile Update?

On February 26 2015, Google announced mobile friendliness as a ranking signal. Starting from 21 April 2015. This change will impact on all world wide websites, all mobile searches and in all languages. This will have significant impact on search results and user will get search results with high quality and fits & optimized for their devices.

Is this update affecting your desktop ranking?
As of now there is a no sign about desktop ranking. The mobile friendliness update will affect mobile searches.

Is this update harm my whole website?
No, Google’s Gray Ilyes shared a few words at SMX west about the mobile friendliness update.

“This update will operate on page-level not on entire website level. Any mobile friendly page cab benefit from this update and entire website will not devalue just because few pages are not mobile friendly.”

How to prevent and test your website for mobile friendliness?
There are 2 ways you can check your website for mobile friendliness.

1) If you would like to check individual page, you can use Mobile-Friendly Test tool by Google.
2) Simply get logged in to your Webmasters Tools Account and you can able to check your entire website for mobile friendliness.
Mobile Usability

Implement changes as suggested in results.

How frequently will Mobile Friendliness Update get refresh?
Gray also shared, Mobile friendliness update will run in real time. There will be no any specific update like Google Panda & Penguin.

So, what are you waiting for? Go ahead and start making your website mobile friendly and prevent to lose ranking.

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